In the world of Real Estate first impressions are everything, and in 2016 you’re most likely not going to make your first impression with a new client in person. They’re going to find you online. One of the places new clients will be able to learn about you the most is from your Facebook page. It provides insight into the type of person you are, and an overview of your business. Many prospective clients will make their decision of whether or not they want you to be their agent based on how you present yourself on Facebook. Here are five things prospects pay attention to when they’re Facebook stalking you.
1. Up-to-date Profile PictureYou want to provide people with an up to date profile picture so that when they meet you in person you look like the person on your Facebook. You might want to use a photo from your younger years, but in order for your audience to be able to recognize you it is important to have a recent picture. In order to show your professionalism, post a professional head shot. It shows that you care about your business and that you want people to see you as quality agent.
2. Relevant Cover PhotoYour cover photo is a great opportunity to put your personality front and center on your Facebook page. An ideal cover photo is an image that represents the way you conduct business and who you are as an individual. A picture of you out having some drinks with your friends doesn’t paint a good picture to your prospective clients. A good cover photo should allure people to scroll down your page. If you need a little inspiration for your next cover photo, think about a snapshot of you and your family, or a scenic panorama of your city.
3. Compelling 'About Me' SectionIt’s important to catch your audience’s attention with a compelling About Me section. You want to put down the bare basics- who you are, what you do, where you do it, and why they should work with you. Don’t provide too much info. You don’t want to overwhelm your audience. Make it clear, straight forward and targeted to the specific types of buyers or sellers you are trying to work with. You should feel free to mention your education, hobbies, interests, and goals as well.
4. Recent Posting History
In order to keep your audience in the loop about your business, it’s important to post to Facebook regularly. Letting your page’s visitors know about things happening in your town or city, and also listings you’re working on will show that you’re knowledgeable about real estate and the area you serve. You want to look alive at all times! Treating your Facebook page this way turns it into a valuable marketing tool for your business.
5. PersonalityLet your page’s visitors know a little bit about yourself by posting things relevant to your lifestyle! Include some of your hobbies and things that interest you. Add captions that illustrate your personality. Post articles that interest you to engage people into discussing topics you’re passionate about. The rules of taboo topics at networking events translate to a professional Facebook page too. Avoid posts related to politics, religion, personal finance (unless it’s a helpful post about getting a mortgage), health, and gossip. Instead post a picture you take on your phone while working with one of your buyers or sellers. Something like that will give your visitors a glimpse into who you are. By posting consistently, your followers will get to know you better, and look forward to new content you post to your page.
Are you wondering what to post next on Facebook? If you have a listing in MLS you can post it within minutes using InHouse. Sign up or login today!