When people search for your real estate business online your website is one of their first points of contact with you. But just having a website isn’t enough anymore. Your website needs to keep up with the times to work for you. Here are 5 ways to tell if your website meets modern standards, or you might consider updating it.
1. Is Your Website Responsive?
A responsive website is one that is optimized for viewing and interacting with on a variety of devices from smartphones and tablets to laptop, and desktop computers. The number of people using their phones to browse the internet has grown at a rapid rate, making it likely that people in the market for a real estate agent are looking for one on their phone. If it is important to you to have an online presence, having a website that is responsive for mobile devices is a must.
2. Does Your Website Have an ‘About’ page?
When a homebuyer or home seller is shopping for a real estate agent and finds a few online that they’re considering working with, what will set each agent apart? The answer might be experience, personality, or a specialization the client is looking for. The place on your website to tell browsers why you’re the professional for them is on the ‘About’ page. It is here where people learn why you love being a real estate agent, and the path you took to get where you are. Everyone’s story is different, so tell yours in a way that makes people want to get to know you more.
3. Is Your Website’s Home Search Is Difficult to Use?
Home search is commonplace on real estate websites. Like Zillow, Trulia, or Realtor.com, home search on a real estate agent’s website allows searchers to filter the specifications they want in a home to receive a results list of available properties in the local market that fit their search. It seems easy to click through a concentrated group of dropdown menus to come up with the desired filters, but the more clearly the filters are displayed the better. For a simple display you might consider having a home search that only has the option to search minimum and maximum price, and then including an ‘Advanced Search’ function that offers more options and filters.
4. Does Your Website Have Original Content?
If you want to get people to see your website it needs to have content that people want to see. This content can be written blog posts, images and videos, and links to articles you’ve written for other websites. Not only do you want to have an abundance of content on your website, you want to update it fairly frequently to help your website’s SEO (search engine optimization). Google and other search engines constantly change their algorithms, but you can ensure that your website will always appear near the top of the search results if it has valuable content.
5. Can Your Site’s Visitors Easily Contact You?
This is arguably the most important bit of information to have on your website. Your phone number and email address need to be displayed prominently near the top of the web page so people can get in touch with you when they want. You might also consider having a number of calls to action on your website. An example of this would be a contact form requesting an email address or phone number from the website visitor to continue browsing your website, or gain access to a piece of premium content you offer. If you are active on social media sites like Facebook, Twitter, and LinkedIn your website should make that apparent as well. Each social icon you display on your website should be a direct link to your profile on the respective social network.
Thinking about a new website for your business? Contact InHouse for a free consultation.